A Creative Take on Project Management
Van Gogh Europe Seminar highlights the integration of art and sustainability in Master's students' internship projects
From left to right: Pascale Maas, Sabine Bacouel-Jentjens, Sarah Dekker, Ingrid Molderez, Mara Temmerman, Amelie Ruts, Ione Feys and Roel Van Lerberge.
On May 25, 2023, three students from the KU Leuven FEB programme 'Environmental Health and Safety' (Master Milieu en Preventie Management) were in the spotlight at the Van Gogh Europe (VGE) seminar in Paris. These young talents were given the unique opportunity to showcase the results of their one-year internship.
The projects were the outcome of a close collaboration with students from ISC Paris Business School. Despite the diverse nature of the projects a common thread connects them, i.e. the integration of art, sustainability, and well-being and implementing the ideas at one of the heritage sites or museums within the VGE network. The successful integration of these three themes is a tribute to the power of interdisciplinary collaboration. By leveraging the strengths of different fields, the teams were able to achieve impressive results. In this article, we will delve into the process behind the creation of this internship and examine how the seemingly unrelated concepts of art and sustainability were expertly woven together.
Sarah Dekker (Van Gogh Europe) on the far right of the photo, introducing KU Leuven's students (from left to right) Amelie Ruts, Ione Feys and Mara Temmerman | Photo: Bart Koetsier
The role of art in promoting sustainability
During the European mental health week, the group of students, professors, and professionals gathered for the very first VGE seminar on ‘Art, culture and mental wellbeing’. The international speakers from the VGE network recognized the profound connection between well-being and Vincent van Gogh. Through their presentations, it became clear that Van Gogh's work is intricately intertwined with well-being and even sustainability. Van Gogh's personal struggles with mental health and his love of nature make him and his paintings perfectly placed to bring art into the sustainability debate.
During the seminar Professor Sabine Bacouel-Jentjens, Head of Management Department at ISC, and Professor Ingrid Molderez, Head of Research Group Center for Economics and Corporate Sustainability (CEDON), KU Leuven Campus Brussels, explained how the collaboration and the internship project came about two years ago. They highlighted the importance of cross-disciplinary collaboration in addressing complex issues related to sustainability and well-being. For Professor Molderez, the exploration of the relationship between art and sustainability was an idea that had been brewing for years. She had already touched on this connection in her doctoral dissertation and had continued to incorporate this theme in her subsequent articles. The article "The power of art to promote systems thinking, one of the key competences of education for sustainable development" that she co-authored in 2017 with Professor Kim Ceulemans from the Toulouse Business School caught the attention of Professor Sabine Bacouel-Jentjens. The latter was impressed by the paper and immediately saw the potential for a collaboration given her own annual projects about art with VGE. This led to a collaboration between ISC Paris and KU Leuven, with art as the unifying theme. The aim of the collaboration is to investigate the role art can play in promoting sustainability. In addition, the project stimulates interdisciplinary exchange between students and teachers of both institutions.
Professor Ingrid Molderez (left) and Professor Sabine Bacouel-Jentjens (right) | Photo: Bart Koetsier.
Van Gogh: a source of inspiration for creative project management
To initiate this years’ collaboration, the KU Leuven students and their professor embarked on a three-day-long intensive program in Paris in October 2022. The program included a range of workshops and lectures that helped the students explore the story of Van Gogh, the theme of sustainability, and each other's backgrounds. The internship program does not only focus on the thematic connection with Vincent van Gogh but also takes a unique approach to project management by incorporating his art. By allowing art to guide the different phases of the project, creative elements are integrated into the traditional analytical process of project management. After all, the main objective of the students’ projects must not be overlooked: to implement a sustainable project at one of the 23 Van Gogh sites located in the Netherlands, Belgium, or France. The exact nature of the project is yet to be determined as the creative process unfolds. Clarity will emerge as the KU Leuven students collaborate with their peers from the ISC Paris business school, applying the four stages of Appreciative Inquiry by David Cooperrider and Suresh Srivastva (1987): discover, dream, design and deliver.
The collaboration between the international business school, university and VGE proves to be valuable for all parties. For VGE it provides insight into the experiential world of young people, their needs and visions. This makes this project a real cross-fertilization. It is VGE’s mission to make Vincent van Gogh's heritage accessible to the widest possible audience worldwide, with young people as an important focus group. For Sarah Dekker, project manager at VGE and the external coach for the students, the collaboration is about finding common ground, and learning from and inspiring each other: "Our collaboration is sustainable, inspiring, contributes to the social relevance and mission of VGE, connects young people with the heritage, life and work of Vincent van Gogh, produces interesting crossovers and the results are implemented wherever possible." The theme of well-being is very relevant for VGE partners, as almost every museum or institution wants to contribute to society in a positive way. It is very refreshing to make use of the insights and ideas of students. During the pandemic, it was clear that the lockdown brought mental challenges for young people. By working together, we can learn from those personal experiences.
Wish Tree The first student to take the stage at the seminar was Ione Feys, who shared the story behind the creation of the Van Gogh diary. Ione began by narrating how the idea for the diary came about during the dream stage. As she and her teammates discovered their shared passion for nature and especially flowers, they envisioned a garden where people could escape reality and connect with nature. As the team progressed to the design phase, they found inspiration in the Borinage, the region where Van Gogh lived for a while at a time when the coal mines were still being exploited. The harsh working conditions and low wages of the miners motivated the team to create a garden that would add value to the community. The garden includes a vegetable garden and offers various activities, such as cooking workshops and a wish tree inspired by the letters Van Gogh wrote to his brother Theo. Ione further developed the concept of the wish tree in the form of a diary that focuses on different locations and their nature. Besides the specific focus on Van Gogh, the diary also contains various elements that allow the diary writers to create their own personal story, like mood trackers in the shape of flowers. The diary holder assigns a specific color to each flower based on the mood of the day, inspired by Russell's Circumplex model (1980). The diary also features pages made of growing paper (paper with seeds in it to grow your own flowers) and a drawing template, based on a project by her colleague Amelie.
Ione Feys (right) hands over the first edition of the Van Gogh diary to Sarah Dekker. Photo: Ingrid Molderez
Workshops for well-being Amelie Ruts and her team dreamt about a project that would bring people together, particularly those who struggle to connect with others. To realize this dream, they developed a series of workshops led by art therapists, with an emphasis on themes such as inclusiveness and mental well-being. These workshops enable participants to embark on a creative journey and subsequently engage in self-reflection on their artistic creations. What sets these workshops apart is their adaptability, as they can be tailored to the needs of each Van Gogh location, group size and age range. The team piloted at the KU Leuven campus in Brussels and the ISC campus in Paris on Mental Health and Well-being Day. Using DALL-E's 2022 AI extender technology idea as a basis, the group will collectively extend a painting. The painting in the center will be a work by Vincent van Gogh, reflecting the location where the workshop will be held. Instead of relying on AI, participants will work together using their own hands, promoting inclusiveness and teamwork. The workshop underscores mental health prevention, as students were initially reluctant to participate, but gradually became more comfortable as the workshop progressed. Afterwards, they reported feeling more relaxed and at ease than before the workshop, highlighting the positive impact of the workshop on their overall well-being.
Amelie Ruts with the results of the painting extension trails. Photo: Pascale Maas.
Walking barefoot in the forest Mara Temmerman and her team are also committed to the prevention of mental health issues. They dreamt about a retreat that would provide a complete sensory experience of the five senses - hearing, feeling, seeing, smelling, and tasting. For this project, they found a match with the heritage location of The Van Gogh Tree Roots which is famous for the painting that Van Gogh made in Auvers-sur-Oise. The team designed a weeklong retreat filled with local activities where participants come to unwind and reflect. Their project also included elements of sustainable tourism. The retreat offers a contrasting experience to fast travel as participants are encouraged to take time to explore the area and maintain lasting relationships with local businesses. Setting up the whole retreat would be a bit much for the internship period, so Mara focused on one of the activities: forest bathing, a Japanese relaxation process that involves immersing yourself in nature to find silence among the trees and observe the environment while breathing deeply. During the activity, the participants focus on the five senses as they follow the route through the forest. The first focus sense is hearing, where participants perceive the sounds of the forest. Followed by the sense of touch that is awakened by walking barefoot over the roots, leaves and mud of the forest. After the walk, the participants gather in a circle to taste the local specialities, such as acacia honey from the bees in the surrounding fields. Addressing the knowledge gap
The students wrapped up their presentation with the conclusion that the internship had been a valuable learning period. Roel Van Lerberghe, a KU Leuven alumnus who participated in the art project a year earlier, confirmed this. As a sustainability advisor at SUSTINERA, Roel guides organizations in implementing more sustainable policies through analysis, advice, reporting and communication with stakeholders. His role is to listen to the needs of the client and to identify the links with sustainability in order to do (even) better in the future. Roel illustrated how the skills he acquired during the internship can be applied in his professional life.
Through his involvement in an art project, he gained valuable experience in dealing with people of diverse backgrounds and personalities. This experience shed light on the importance of active listening and at the same time showed the prevalent lack of knowledge about sustainability among people.
Thanks to his internship experience, Roel learned to effectively address this knowledge gap by presenting sustainability concepts in an accessible way. Roel believes that people's decisions are not always driven by rationality, but rather influenced by emotions. During the project he learned to understand the importance of both the content and the communication of a message, emphasizing that how something is conveyed is just as important as the content.
Roel Van Lerberge: “Art has the power to make people feel things. It can make abstract concepts perceptible. Sustainability is about invisible things such as greenhouse gases and pollutants, but also about the well-being of people on the other side of the world that we don’t know. Moreover, it is not only about now, but also about generations after us. All this is hard to grasp and I think art can play an important role in making people feel and realize the importance of these issues.”
The different parties involved in this art project acknowledge the benefits it brings to both themselves and the wider community, exemplifying the creation of value. The project proves that a fresh approach can lead to remarkable achievements, particularly when collaborating with open-minded individuals. By working together with people who want to break through conventional thinking, we can make the transition from a depleting system to a sustainable system that truly works.
Pascale Maas (KU Leuven)
Roel Van Lerberge presenting. Photo: Bart Koetsier.